The waitlist that
recruits itself

How does EZDrop's referral scoring algorithm work?

EZDrop assigns every waitlist entry a numeric score that determines queue position. The base score is set by sign-up time — earlier signups start higher. On top of that, every successful referral adds +50 points to the referrer's score. This mirrors the mechanism Robinhood used at launch: the person who brings in the most friends ends up at the front of the queue, regardless of when they signed up.

The leaderboard updates in real time. When your friend signs up using your link, your position visibly moves up — immediately. This visible feedback loop is what makes the mechanism viral: signups share because they can see the reward right away, not because they trust a vague "you'll move up" promise.

When a drop goes live, EZDrop automatically sends purchase-access emails to the top-ranked entries in order. Merchants control how many entries to notify — you can release access in batches to create additional urgency rounds.

How does EZDrop compare to other Shopify waitlist and pre-order apps?

EZDrop is purpose-built for limited drops with a referral mechanism — it is not a generic pre-order or back-in-stock app. The key differentiator is the viral queue: every signup gets a unique referral link, and referring a friend moves the referrer up the waitlist in real time. This creates organic sharing incentive that a standard waitlist form or back-in-stock notification cannot replicate.

What types of Shopify merchants benefit most from product drops?

EZDrop works best for merchants selling limited-quantity products where scarcity is genuine — not artificial. The strongest use cases are independent apparel and streetwear brands doing limited runs, beauty and skincare brands launching new SKUs, specialty food merchants releasing seasonal or small-batch items, and collectible or art-driven products where every unit is unique.

The referral queue amplifies existing demand: it doesn't create demand where none exists. If customers already want your product enough to share it with friends, EZDrop channels that intent into measurable waitlist growth and email capture before you spend anything on ads. Merchants running their first drop typically see a 3–5× increase in day-one signups compared to a standard email opt-in form.

Merchants who should not use drops: those selling commodities with unlimited inventory, or stores where the goal is maximum-volume sales rather than controlled-release launches. The drop model is specifically designed for scarcity.