Run limited product drops with a Robinhood-style referral queue. Every shopper who signs up gets a unique share link — referring a friend moves them up the waitlist automatically.
EZDrop plugs into your existing Shopify store. No custom development needed.
1
🎯
Create your drop
Set a title, link it to a Shopify product, pick a slot count, and schedule the release date. Go live in under 5 minutes from your Shopify admin.
2
📣
Shoppers join & share
Each signup gets a unique referral link. Every friend they bring in moves them up the queue — creating an organic sharing loop with no ad spend required.
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Launch to ranked winners
When the drop goes live, EZDrop emails the top-ranked waitlisters with a direct link to your Shopify product page. They buy through your normal checkout — you keep 100% of revenue.
Screenshots
See it in action
From the admin panel to the shopper-facing popup — every touchpoint designed for conversion.
Create a drop — title, product link, slot count, and release date in one form
Drop dashboard — live entry count, status controls, and one-click launch
Public waitlist page — live count, countdown, and referral link after signup
Storefront popup — captures pre-drop interest on any product page automatically
Features
Built for hype. Powered by math.
No AI, no black boxes — just a clean scoring algorithm and automated email sequencing.
🔗
Robinhood-style referral queue
Every entry gets a unique referral link. Each friend who signs up via that link earns the referrer +50 points and moves them up the leaderboard. The queue updates in real time.
📊
Live FOMO badge on your storefront
A lightweight Theme App Extension popup appears on any product page with an active drop — showing the live waitlist count and countdown timer, with a direct link to sign up.
📧
Automated launch email blast
When your drop goes live, EZDrop emails the top-ranked waitlisters automatically. Branded emails with a direct link to your Shopify product. No manual work required.
🛒
Zero payment risk
EZDrop never touches money. The waitlist is free to join. Purchase happens through your normal Shopify checkout when the drop goes live. You keep 100% of revenue through Shopify Payments.
🔔
Pre-drop interest capture
Not ready to launch yet? The storefront popup can collect "notify me" emails on any product — even before a drop exists. EZDrop sends a confirmation email and notifies them the moment your drop goes live.
📋
Full waitlist management
View every entry by rank — name, email, referral count, and score. Export to CSV on Growth and Pro plans. Activate, pause, or cancel any drop from the Shopify admin with one click.
How does EZDrop's referral scoring algorithm work?
EZDrop assigns every waitlist entry a numeric score that determines queue position. The base score is set by sign-up time — earlier signups start higher. On top of that, every successful referral adds +50 points to the referrer's score. This mirrors the mechanism Robinhood used at launch: the person who brings in the most friends ends up at the front of the queue, regardless of when they signed up.
The leaderboard updates in real time. When your friend signs up using your link, your position visibly moves up — immediately. This visible feedback loop is what makes the mechanism viral: signups share because they can see the reward right away, not because they trust a vague "you'll move up" promise.
When a drop goes live, EZDrop automatically sends purchase-access emails to the top-ranked entries in order. Merchants control how many entries to notify — you can release access in batches to create additional urgency rounds.
EZDrop is a Shopify app that runs viral product drops using a referral-powered waitlist queue. Each signup receives +50 points per referred friend, moving them up the leaderboard in real time. When the drop launches, EZDrop automatically emails the top-ranked waitlisters with access — with no developer work required from the merchant.
What types of Shopify merchants benefit most from product drops?
EZDrop works best for merchants selling limited-quantity products where scarcity is genuine — not artificial. The strongest use cases are independent apparel and streetwear brands doing limited runs, beauty and skincare brands launching new SKUs, specialty food merchants releasing seasonal or small-batch items, and collectible or art-driven products where every unit is unique.
The referral queue amplifies existing demand: it doesn't create demand where none exists. If customers already want your product enough to share it with friends, EZDrop channels that intent into measurable waitlist growth and email capture before you spend anything on ads. Merchants running their first drop typically see a 3–5× increase in day-one signups compared to a standard email opt-in form.
Merchants who should not use drops: those selling commodities with unlimited inventory, or stores where the goal is maximum-volume sales rather than controlled-release launches. The drop model is specifically designed for scarcity.
EZDrop is a Shopify app that lets merchants run limited product drops with a viral referral waitlist. Shoppers sign up, get a unique referral link, and move up the queue every time a friend signs up through their link — just like Robinhood's original waitlist.
Each waitlist entry gets a unique share link. When a friend signs up through that link, the referrer earns +50 points and jumps up the queue. The final position is determined by a score: sign-up timing plus referral bonus. The leaderboard updates in real time after every new signup.
No. EZDrop only manages the waitlist and sends emails. When the drop goes live, purchase happens through the merchant's normal Shopify checkout — EZDrop never handles money. This means zero financial liability and full compatibility with Shopify Payments.
EZDrop includes a Theme App Extension — a lightweight popup that appears automatically on any product page that has an active drop. It shows the live waitlist count, a countdown timer, and a CTA button that links to the drop's signup page. Enable it once in Theme Editor → App Embeds with no coding required.
Yes. The Free plan allows 1 active drop with up to 500 entries at no cost. It includes the full referral queue, storefront FOMO badge, and automated launch emails. Growth ($19/month) and Pro ($49/month) unlock more concurrent drops, higher entry limits, custom branding, and CSV export.
Turn every product launch into a viral event
Free plan included. The waitlist recruits itself — you just hit launch.
Shopify App
