Why a sleep quiz converts better than a product grid
Most sleep brands present customers with a wall of products and hope they figure it out. Pillows, mattress toppers, eye masks, supplements — it's overwhelming. A shopper who doesn't know where to start usually leaves.
A quiz changes the dynamic entirely. Instead of asking "which product do you want?", you ask "tell me about how you sleep" — and then tell them exactly what they need. It shifts the experience from browsing to guided selling.
The other advantage: when a quiz recommends three or four products together, the natural follow-through is adding all of them. That's where the bundle discount comes in, and average order value climbs significantly.
What you need before starting
- A Shopify store with at least 2–3 sleep-related products
- The Sleepmaxing app installed (3-day free trial)
- 5–10 minutes
Step-by-step setup
Install the app and activate your subscription
Install Sleepmaxing from the Shopify App Store. You'll land on the dashboard. Click Configure discount to set your discount percentage (default 15%) and minimum qualifying products (default 2). Then click Activate bundle discount — this creates the automatic checkout discount powered by a Shopify Function.
Tag your products
The quiz matches quiz answers to products using Shopify product tags. From the dashboard, click Tag your products — the auto-tagger scans your catalog and suggests the right tags based on product names. Select all and click Apply, or tag manually in Shopify Admin → Products.
Add the Sleep Quiz block in Theme Editor
Go to Online Store → Themes → Customize. Navigate to your product page template. In the left sidebar, click Add block → Apps → Sleep Quiz. Position it below your product description or above the "Add to Cart" button. Click Save.
Test the full flow
Visit any tagged product page on your storefront. You should see the quiz below the product. Step through all 5 questions, check that the right products appear in results, and click Add sleep system to cart. Go to checkout — the bundle discount should fire automatically on qualifying items.
The 5 quiz questions
The quiz walks customers through five dimensions of their sleep profile:
- Sleep position — side, back, or stomach
- Temperature — hot sleeper, cold sleeper, or neutral
- Pain points — neck/shoulder pain, back pain, or no specific issues
- Sleep goal — fall asleep faster, stay asleep longer, or wake up feeling rested
- Bedroom environment — too bright, too noisy, or comfortable
Each answer maps to a set of product tags. The quiz aggregates all five answers and surfaces the products that match the most tags, ranked by relevance.
Which products show up in results?
Only products tagged with sleepmaxing-* tags are eligible. The full tag set:
A product can have multiple tags — a cooling pillow for side sleepers would get both sleepmaxing-pillow and sleepmaxing-cooling and sleepmaxing-side, making it more likely to appear for those customer profiles.
The discount fires automatically — no coupon needed
Once a customer adds two or more tagged products to their cart via the quiz, the bundle discount applies at checkout without any action from the customer. There's no code to remember, no banner to click — it just works. This is powered by a Shopify Function running natively inside Shopify's infrastructure.
What if a product doesn't show up?
The most common reason a product doesn't appear in quiz results is missing tags. Go to Shopify Admin → Products → find the product → add the appropriate sleepmaxing-* tag. Changes apply immediately — no app restart needed.
If you've recently added products, run the auto-tagger again from the app dashboard to catch anything new.