Why tags instead of collections or metafields?
Shopify product tags are the simplest, most maintainable way to categorize products for dynamic matching. Unlike collections (which require manual curation) or metafields (which require a schema setup), tags are just strings you add to a product. They're visible in the admin, editable in bulk, and readable by apps instantly.
Sleepmaxing uses tags with a sleepmaxing- prefix so they don't conflict with any other tags you already use on your products. You can have a product tagged with new-arrival, bestseller, and sleepmaxing-pillow all at once — the app only reads the ones it recognizes.
The complete tag reference
| Tag | Product Type | Quiz Result |
|---|---|---|
sleepmaxing-pillow | Pillows (all types) | Recommended when quiz detects neck/support preference |
sleepmaxing-topper | Mattress toppers | Recommended for firmness/softness preference |
sleepmaxing-cooling | Cooling sheets, pads, pillowcases | Recommended when "sleep hot" selected |
sleepmaxing-mask | Sleep masks | Recommended for light sensitivity |
sleepmaxing-supplement | Sleep supplements (melatonin, magnesium) | Recommended for sleep onset issues |
sleepmaxing-noise | White noise machines, earplugs | Recommended for noise sensitivity |
sleepmaxing-side | Side-sleeper products | Based on sleep position question |
sleepmaxing-back | Back-sleeper products | Based on sleep position question |
sleepmaxing-pillow
Use on: pillows, pillowcases, pillow protectors, cervical pillows, body pillows. Any product whose primary function is head or neck support during sleep.
sleepmaxing-topper
Use on: mattress toppers, mattress pads, mattress protectors. Also appropriate for weighted blankets, duvets, comforters, bed sheets, quilts, and bedding sets — anything that goes on the mattress surface.
sleepmaxing-cooling
Use on: cooling mattress pads, temperature-regulating toppers, cooling pillows, and anything specifically marketed to hot sleepers. If a product's main selling point is temperature regulation, this tag applies.
sleepmaxing-mask
Use on: sleep masks, eye masks, blackout eye masks, light-blocking sleep masks. If it goes over the eyes to block light during sleep, use this tag.
sleepmaxing-supplement
Use on: melatonin, magnesium supplements, sleep gummies, chamomile products, valerian root, ashwagandha, and any other supplement marketed for sleep improvement.
sleepmaxing-noise
Use on: white noise machines, sound machines, sleep earplugs, noise-canceling sleep earbuds, and any product designed to reduce or mask noise during sleep.
sleepmaxing-side
Use on: products specifically designed for side sleepers — contour pillows for shoulder relief, side sleeper knee pillows, body pillows for hip alignment. If your product description mentions "side sleeper" as a target user, add this tag.
sleepmaxing-back
Use on: lumbar support pillows, back sleeper pillows, rolled neck pillows, and products designed to maintain spinal alignment for back sleepers. "Back support" and "lumbar" are the key signals.
One product, multiple tags
Most products should have more than one tag. A cooling pillow designed for side sleepers should have all three: sleepmaxing-pillow, sleepmaxing-cooling, and sleepmaxing-side. This increases its chances of appearing for multiple customer profiles.
The quiz shows products that match the most tags from a customer's answers. A product with three relevant tags will outrank a product with one tag for customers whose profile matches all three. Multi-tagging is how you ensure your best-fit products surface first.
Using the auto-tagger
Manually tagging a large catalog is tedious. The auto-tagger in Sleepmaxing does it in bulk. Here's how to use it:
Open the auto-tagger
From the Sleepmaxing dashboard, click Tag your products. The app fetches your full catalog and runs keyword matching against every product title and product type.
Review suggestions
The table shows each product, its current sleepmaxing-* tags, and the tags the auto-tagger wants to add. All rows are selected by default. Uncheck any product you want to skip.
Apply tags
Click Apply tags to N selected. The app calls Shopify's product API in parallel and adds the suggested tags to each product. Tags are merged with existing tags — nothing is removed.
Manual tagging in Shopify Admin
For individual products or products the auto-tagger didn't recognize, tag manually:
- Go to Shopify Admin → Products
- Click the product you want to tag
- Scroll to the Tags field (right sidebar)
- Type the tag (e.g.
sleepmaxing-pillow) and press Enter - Click Save
For bulk manual tagging, use Shopify's built-in bulk editor: select multiple products from the product list and use the Add tags action.
Products that show "Already tagged" in the auto-tagger
If the auto-tagger summary shows a product as "Already tagged", it means that product already has the tags the tagger would suggest — nothing for it to do. This count goes up each time you run the tagger after initial setup.
What if the auto-tagger misses a product?
The auto-tagger matches keywords in product titles and product types. If your product name doesn't include words like "pillow", "topper", "mask", etc., it won't match. This is intentional — the tagger avoids false positives.
For products with creative names (e.g. "The Cloud Nine" instead of "Memory Foam Pillow"), tag manually or update the product type in Shopify to include the category keyword.