Built by someone who
needed the tool first

The story

I built MapLeads first. I was doing cold outreach and spending hours copying business names, phone numbers, and websites from Google Maps into a spreadsheet by hand. It was the kind of tedious work that felt like it should already be automated — and it wasn't. So I built a Chrome extension to do it in one click, used it for my own prospecting, and eventually published it.

Then AirPrice. I had an Airbnb listing and was pricing it by gut feel — occasionally checking what nearby listings charged, making rough mental comparisons. That's a bad way to price anything. I wanted a tool that would pull comparable listings, compute an optimal rate, and show it alongside every listing I looked at. That became AirPrice.

The pattern kept repeating: a concrete problem, no great existing tool, so I built it. STRInvest came from analyzing whether a property was worth buying for short-term rental — a calculation that took me 45 minutes in a spreadsheet every time. HomePilot came from buying a house and realizing Zillow's estimates don't account for HOA, PMI, maintenance, or closing costs. CarWise came from buying a used car and wishing VIN lookup, safety ratings, and market value were all in one place instead of across five separate websites.

The Shopify apps — EZDrop, EZStock, PopBoost, EZBundle, Sleepmaxing — came from merchants who needed tools that either didn't exist or existed only as expensive, feature-bloated platforms. EZDrop for product drops and viral waitlists. EZStock as the replacement for Shopify Stocky after it was retired. PopBoost for conversion widgets at a price that doesn't require five separate app subscriptions. EZBundle for product bundles that actually sync inventory. Sleepmaxing for sleep brands that want a quiz-powered bundle experience.

None of these tools are going to win design awards. They're built to do one job and do it well, by someone who uses them himself.

What I believe about software tools

The products

• HomePilot — Chrome extension. True monthly cost, deal score, closing costs, and negotiation signals on every Zillow, Redfin, and Realtor.com listing.
• AirPrice — Chrome extension. Real-time pricing intelligence for Airbnb hosts — comparable listings, optimal rate, and demand calendar.
• STRInvest — Chrome extension. Instant short-term rental investment analysis on any Zillow or Redfin listing: cap rate, cash-on-cash return, projected revenue.
• JobPilot — Chrome extension. AI cover letters tailored to every job posting. One click, any job board.
• CarWise — Chrome extension. Decode any VIN for NHTSA safety ratings, open recalls, and real market value — inside any used car listing.
• PopBoost — Shopify app. 7 conversion widgets — announcement bar, free shipping bar, social proof popups, countdown timer, product badges, stock countdown, exit-intent popup — for $19/month flat.
• EZBundle — Shopify app. Fixed and mix-and-match product bundle builder with real inventory sync. Free plan available.
• EZDrop — Shopify app. Run product drops with a viral referral-powered waitlist. Customers refer friends to move up the queue. Free plan available.
• EZStock — Shopify app. Inventory management, supplier CRUD, and purchase order workflow for Shopify merchants. The Stocky replacement.
• Sleepmaxing — Shopify app. Sleep product quiz and automatic bundle discounts for Shopify sleep brands.